Birthdays occur every day

Birthdays occur every single day (and this includes those born on Feb 29th!) so this means that birthdays cards are waiting to be purchased every single day.

Furthermore (and this is without searching for any backup statistics) I am certain that  these types of cards along with many other card types, being on sale  are indeed purchased by young and old worldwide each day.

If your services or products is seen as valuable and has many customers, you will get sales daily too regardless of what the newscaster on the television, the newspapers headlines, the  pessimists or realists say.

It goes without saying that if in the eyes of your customers, you are not providing great value, no sales should be  the first clue for you why the reasons for your latest non existent sales figures.

Also the non value element is another reason why your sales are slow or your customer base has dried up not because of the economy.

old cash register snippet
Shop tills operate every day
With so many other choices available to your potential customer and because the world changes so quickly – today's trend will be old fashioned tomorrow.

Ensuring that you are providing value will let you be one of those who are able to say:
  • What recession?
  • What economic slow down?
Have you read the story about 
the man who sold hotdogs?  
(Note that I have tried to find the original owner to this story to give my credit source but have being unable to do so).


What I like about this story is, the metaphor on how the majority of people's belief system operates and how it can make us do some actions that when we look back all we can do is give ourselves a face palm moment.  

Okay here's my adapted version of the story and apologises if already heard it.

There was a man who lived near the side of a road and sold hot dogs.

He was hard of hearing so he didn't listen to the radio.

Having trouble with his eyes, he didn't read newspapers, however, he was good at selling hot dogs.

He put up signs on the highway telling how good they were and would stand on the side of the road saying to those that pass his stand; “Buy a hot dog, mister? “Buy a hot dog, mam?

And people bought them in droves. Afterall he was selling in a good spot where people passed daily.

As business picked up he had to increase his meat, onions and bun orders daily.

So much so, that he bought a bigger stove and got so busy that he finally asked his son to stop going to college and help him out.

But then something happened.

On the first day whilst selling with his dad, the son said, “Father, haven’t you been listening to the radio?

"No son"

Haven’t you been reading the newspapers? There’s a big depression going on. The European situation is terrible and the domestic situation is worse.”

The father thought deeply and concluded; “well, my son’s been to college, he reads the papers and he listens to the radio so he ought to know what he is chatting about.”

The next day he finished off his meat and bun and didn't restock. He took down his advertising signs, and during the coming weeks, on some days he didn't even bother to turn up on the highway to sell his hot dogs.

Goes without saying that during  the next few weeks, his hot dog sales fell quickly.

One day he said; “You’re right, son. We certainly are in the middle of a great depression.”

MORAL: You can't control all the many impacts around you but you can control the choices you make in the face of them. Observant sellers, as far as their income goes, have “never felt a recession”. Become one of them starting today.

DECIDE TO GO FOR IT AND JUST DO IT  
 Listen, if you are waiting for the perfect moment to arrive to start (remember I spoke about this in the chapter titled: Excuses: It’s The Economy) you will never start because you will never be ready because as that chapter reminded you, if customers want something they'll buy it 7 days a week.

So do get started today and be of those who ask: "Is there a downturn?"

Already started and got your product / service out there and sales are slow?  Then either scale it or do another version.

If not yet started, then just go all in and go for it and I bet you'll  reach your goal quicker than not starting at all. Your customers will tell you if on right track or not ;-)

For even more encouragement against doomsayers, these recommended books can give you just that!

RECOMMENDED BOOKS
This is the story of Mark Burnett who left UK for the USA and his adventures  whilst there starting from $0.00 and becoming the famous person we know him to be today.  

Credit goes to him for shows like the Apprentice  and Shark Tank.

Bob Proctor  definitely shows you in his unmistakable matter-of-fact-way how to re-arrange  your wealth mindset  that you were born with and realise it. Also shows how your current mindset is not assisting you with meeting your wealth potential.


Stuart Wilde is another of my favourite authors who appears to be talking directly to you, through this book pages, as if talking to you sitting across a table in a restaurant. 

I dare you to read this one without having a good belly laugh on his perception on this topic of money with many many lightbulb moments.  

BTW: Have you taken the survey yet where I am asking your reqFuest on helping me with my next book title?

Find out more about it here 
  

Chat again with you in my next email...


Image credit: Pixabay 842337